The AT&T Pro-Am Golf Tournament in Pebble Beach has always been more than a golf tournament. It’s part of our story.
What began as the legendary “Crosby Clambake,” hosted by Bing Crosby, was once a charming mix of world-class golf and Hollywood fun. Celebrities teed it up alongside the pros. Spectators could wander the fairways and catch a glimpse of their favorite actors, athletes, and entertainers trying their best to “make the cut.” And who could forget the unforgettable antics of Bill Murray? Those were joyful, unscripted days.
But like so much in life — and in golf — the tournament has evolved.
Today, the AT&T Pebble Beach Pro-Am is a PGA Signature Event with a staggering $20 million purse, and $3.6 million awarded to the winner. The format is more serious. The field is elite. The competition? Intense.
Not better. Not worse. Just different.
The PGA Tour has responded to shifting dynamics in professional golf, and Pebble Beach has stepped confidently into this new chapter. The celebrities may be fewer, the antics quieter — but the level of play is extraordinary. We are witnessing some of the finest golfers in the world compete on one of the most breathtaking courses ever designed.
And here’s what hasn’t changed — what truly matters.
Our community.
Year after year, this tournament continues to support our local charities, with millions directed back into Monterey County nonprofits. That ripple effect is something we can all celebrate. Whether the skies are sunny or wrapped in fog, the generosity remains constant.
Whether you’re walking the fairways along the cliffs of Pebble Beach Golf Links, bundled up against the coastal breeze, or enjoying the tournament from the comfort of your cozy couch, there is still something magical about this week.
Because here on the Monterey Peninsula, golf isn’t just a sport. It’s tradition. It’s lifestyle. It’s legacy.
And even in “Crosby weather,” Pebble Beach always shines.
